Womenswear - Art Direction
Led concept, brief, and art direction across capsule collections to bring creations to life for print, digital, social, and e-commerce. Developed everything from moodboards, casting, make-up, and styling to shoot direction and post-production. Each project was grounded in a clear narrative and purpose, resulting in cohesive visual assets for lookbooks, marketing, trade shows, and online platforms.
Artbox Capsule
Shaped the creative vision for a bold summer collection, turning seasonal design stories into fresh, on-brand visual narratives. Led trend research, colour and print direction, and managed casting, make-up, styling, shoot execution, and final edits, delivering consistently high-quality creative while keeping the process organised, flexible, and collaborative.
Explore product development for this capsule here.
Motif Capsule
Directed a refined capsule focused on hand-embroidery and local hand-loomed pieces. Collaborated with a visual artist on custom motifs, developed concept, brief, and set, then led casting, make-up, styling, and shoot direction. Delivered a polished lookbook along with marketing materials and digital assets to support high-end positioning and marketing funnels.
Explore product development for this capsule here.
Jua Capsule
Delivered fast-turnaround creative for an African-inspired mini-collection, showcasing locally sourced fabrics and quality craftsmanship. Oversaw casting, make-up, styling, and shoot production to produce vibrant visuals for use at international trade events.
Explore product development for this capsule here.
People, Places & Process
Visual Storytelling for Ethical Manufacturing
A curated gallery of images and videos led from concept to completion, including art direction, scripting, and staging, to spotlight the people and purpose behind SOKO Kenya. From briefing and collaborating with a local photographer to ensure cultural nuance and ease on set, to overseeing edits and post-production, every element was directed with intention.
The content offers behind-the-scenes insights into how SOKO Kenya operates differently from conventional factories, celebrating its artisans, vibrant environment, and transparent practices. This work also includes creative direction on the factory uplift, using narrative visuals to reinforce SOKO Kenya’s values and competitive edge.
SOKO Kenya: Cutting A New Pattern For The Fashion Industry
Made By Women. Led By Women.
Inside SOKO Kenya
Factories Don’t Have to Feel Like Factories 🌳
Visual Storytelling for Social Impact
From concept development and scripting to sourcing a local videographer to ensure comfort and authenticity with native language support, I led the art direction for the Kujuwa Initiative’s visual storytelling. This was essential to connect the audience with the mission and beneficiaries in a celebratory, vibrant way. The editing process enhanced the narrative to clearly and emotionally communicate the charity’s social impact. This section features an image gallery and video highlighting the Kujuwa Initiative’s community impact.
Kujuwa Initiative: Ending Period Shame
Kujuwa Initiative: Changing Lives, One Kit At A Time